NYX PROFESSIONAL MAKEUP
From 10:00 AM to 9:00 PM
Affordable Professional Makeup that enables boundless beauty artistry for all
Affordable Professional Makeup that enables boundless beauty artistry for all. That was the goal of Nyx founder, a young female Korean American entrepreneur, when she started NYX Professional Makeup in downtown Los Angeles with a line of rainbow-bright colored lip and eye pencils in 1999. Her dream? To give makeup junkies the ultimate tools for self-express at an accessible price. And while NYX Professional Makeup - which was named after the exceptionally beautiful Greek goddess of the night - started small, we didn’t stay that way for long!
Nyx helped grow the professional makeup community through trade shows and makeup schools, allowing artists everywhere to fill their kits with an abundance of affordable, high-quality products.
A new breed of self-taught, digitally savvy, beauty fanatic makeup artists quickly adopted NYX Professional Makeup. Millions of selfies, tutorials, and snaps later, these DIYers have become our brand partners, influencing not just other makeup lovers, but also the products we develop. The result? The world’s hottest and fastest growing makeup line created by and for cosmetic chameleons everywhere.